Free Ebook Countering Brandjacking in the Digital Age ... and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science)
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Book Details :
Published on: 2013-12-31
Released on: 2013-12-31
Original language: English
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others. Brand risks can come in many different types and this book provides examples of how these risks can arise as well as providing quantitative estimates of the adverse impacts that can result from such risks. Countering Brandjacking in the Digital Age ... and Other ... Countering Brandjacking in the Digital Age ... SpringerBriefs in Computer Science: ... Brandjacking in the Digital Age ... and Other Hidden Risks to Your Brand ... Countering Brandjacking in the Digital Age - and Other ... Computer Science; Earth Sciences; ... SpringerBriefs in Computer Science. ... Countering Brandjacking in the Digital Age and Other Hidden Risks to Your Brand. Countering Brandjacking in the Digital Age: ... and Other ... The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly ... Countering Brandjacking in the Digital Age: and Other ... Countering Brandjacking in the Digital Age: ... and Other Hidden Risks to Your Brand (SpringerBriefs in ... to Your Brand (SpringerBriefs in Computer Science) ... Countering Brandjacking in the Digital Age - and Other ... Countering Brandjacking in the Digital Age and Other Hidden Risks to Your Brand. ... Countering brandjacking in the digital age ... SpringerBriefs in Computer Science Countering Brandjacking in the Digital Age - Springer Countering Brandjacking in the Digital Age and Other Hidden Risks to Your Brand. ... Countering Brandjacking in the Digital Age ... SpringerBriefs in Computer Science Countering Brandjacking in the Digital Age: ... and Other ... Countering Brandjacking in the Digital Age: ... and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science) ... Countering Brandjacking in the Digital ... Countering brandjacking in the digital age : ... and other ... Countering brandjacking in the digital age : ... and other hidden risks to your brand. ... SpringerBriefs in computer science: Countering Brandjacking in the Digital Age: And Other ... Countering Brandjacking in the Digital Age: And Other Hidden Risks to Your Brand ... Countering Brandjacking in the Digital Age: ... Springerbriefs in Computer Science. Buy Countering Brandjacking in the Digital Age: ... and ... Amazon.in - Buy Countering Brandjacking in the Digital Age: ... and Other Hidden Risks to Your Brand (SpringerBriefs in Computer Science) ...
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